Stop Guessing

The other 70% of Your Customers Matter More Than You Think

Most businesses are only hearing from about 30% of their customers. And from that slim fraction, entire strategies are crafted — assuming the silent majority must feel the same way.

At Advanced Client Metrics (ACM), we know better. That assumption costs companies millions in churn, lost contracts, and poor decision-making.

While others extrapolate from the minority, ACM speaks directly with the overwhelming majority, often more than 90% of your customers. We don’t guess. We ask. And your customers answer because we call them, we listen, and we represent you with professionalism and neutrality.

Here’s why that matters:

1. Sampling Bias = Dangerous Assumptions

If you’re only hearing from a vocal 30%, you’re likely designing solutions for the wrong audience. That group tends to include extreme cases — the very happy, or the very unhappy — not the majority in the middle. Making business decisions based on that limited view is like steering a ship using only the loudest voices from the deck.

ACM eliminates this risk by reaching nearly everyone, not just the easy-to-reach.

2. Missed Opportunities (and Increased Risk)

When you assume the silent majority feels the same as the outspoken minority, you:

• Overlook hidden issues that could grow into churn or complaints

• Miss signals of loyalty or value from customers who would have expanded their relationship

• Alienate customers whose needs weren’t even on your radar

You can’t improve what you don’t hear. ACM ensures you hear it — early, clearly, and directly from your customers.

3. Overfitting to the Wrong Voices

Product teams and service leaders often design features or changes based on the input of a few. That’s a recipe for overfitting — building for the few, and confusing or frustrating the many.

By delivering consistent, representative insights from more than 90% of customers, Advanced Client Metrics keeps you grounded in the full truth, not just the most vocal opinions.

4. No More Guesswork

Customer Experience and Customer Success teams often spend time interpreting survey data from a limited pool. ACM doesn’t deal in assumptions or proxies. We gather live, phone-based feedback from your customers — the actual voice of your actual clients — and deliver it through a real-time dashboard with context-rich insights.

You don’t need to assume what the other 70% are thinking. You can know.

The ACM Advantage

• Over 90% customer contact rate through live phone interviews

• Real-time reporting dashboard with recordings, trends, and escalation flags

• Third-party neutrality that invites open, honest feedback

• No automated surveys. No guesswork. Just real answers from real people.

If you’re tired of making strategic decisions based on assumptions, Advanced Client Metrics is ready to bring your customer truth to the surface. Let’s get the whole story not just the loudest chapter.

646-650-2080 info@advancedclientmetrics.com